YouTube SEO costs vary depending on the service provided and proficiency of the person completing the work. Basic SEO is all you need, however, the more indepth your SEO strategy, the more likely your video will rank in search.
At the budget end, you can find cheap services for around £10 per video. The top SEO specalists however, charge around £150 per hour, and you can expect a full SEO strategy to take 2-3 hours per video, setting you back £450-500.
YouTube is the second largest search engine in the world, and also the second most visited website in the world. A single video that ranks in search has the potential to generate serious amounts of revenue, channel growth and can even change the course of the authors life. For a business or brand with a good marketing strategy, videos will generate more traffic, leads and sales than most imagine.
There are a few considerations that affect the cost, they are:
You have full control over these factors when planning your video. Choose to implement SEO strategies BEFORE creating the video. This will give you the best results.
All YouTube videos need SEO. Especially if you are a small Youtuber or just starting out. Its common to find people thinking YouTube is over saturated and impossible to grow – they blame the algorithm for lack of views and subscribers. However, people are growing successful YouTube channels every day. There are 3 reasons why a channel may not be growing:
You may find large channels do not bother doing any SEO. That is because they are popular and their subscribers watch their content regardless of its value. When a video gets that many views, it ranks in a different way (using social proof) but with the same results. This is commonly known as a trending or viral video. There is more than one way to rank a video but for most, the only way to actually achieve ranking, is to perform video SEO.
If you are just starting out then you may not have a budget at all. You are able to do your own SEO and there are lots of free tools and advice to guide you. Experimenting with SEO is something I suggest you do when starting a YouTube channel, so you get to understand what is involved and how to plan it into your videos. Just remember, you might not get it right on every video, so you may need to keep going back to make adjustments every 3-4 days (it takes time for YouTube to re-position your video after a metadata change)
If you do have a budget then you have 2 options;
Its likely that any video SEO specalist will use the same (or similar) tools that are available on the market. The only difference between you and them is experience, they have had time to hone the skill, but anyone can learn SEO to a competent degree, and probably faster than you think. People often imagine that SEO is this magic, technical, thing. But it’s actually quite simple: use the right keywords in the title, description and tags. When you know how to do this, you will start seeing results.
YouTube SEO will help you reach more people and grow your channel. If you have the strategy in place it will also increase your leads and sales in your business.
If you would like to fast-track your video SEO knowledge and become an Ultimate Youtuber! Register today or join the waitlist.
